Night Owl Public Relations

Night Owl PR exists to elevate the voices, stories, and ideas that move culture forward. Guided by nearly two decades of frontline experience across the music industry, literature, science, government, and the broader creative world, we champion artists, experts, and innovators with credibility, purpose, and staying power.

Founded by publicist and branding strategist Gary Strack, Night Owl PR draws on a deep track record that spans folk to punk, indie to experimental, and emerging talent to major-label heavyweights. Our work is grounded in real relationships and a broad-spectrum understanding of how culture travels—from the Vans Warped Tour to national newsrooms, from bestselling authors to world-class scientists.

 

We build campaigns with substance, clarity, and intention—rejecting empty hype in favor of character, craft, and cultural relevance. Whether amplifying genre-defying musicians, thought leaders, public figures, or mission-driven organizations, our mission is simple: connect meaningful work to the people who need to hear it.